Blog
Notes on AI visibility
Methods notes and platform briefs. The pieces are written to be reused, not to announce a ranking.
How answer engines choose citations
What can be observed about source selection in AI answers, and what remains hidden inside unpublished ranking systems.
Measuring brand share of voice in AI answers
A measurement frame for mention, citation, and recommendation that does not pretend a single prompt is a market.
Designing a prompt panel for visibility audits
How to build a reusable set of questions that can support an AI visibility study without collapsing into brand theater.
How to read change in Google AI Overviews
A cautious guide to observing Google AI Overviews without treating every layout shift as a new ranking system.